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by Manoj Jasra One of the presenters at this year's SES Chicago is Search Marketing Veteran, Bruce Clay. Bruce will be leading a session on the topic of SEO tools: "tools that will help you to accomplish your tasks including indexing, competitive analysis, site ranking, diagnosing and remedying problems, page level information, site level information, on-page optimization and much more." I had a chance to ask Bruce a few questions about his session and how he leverages SEO Tools for his own strategies. [Manoj]: With so many different tools available, how should search marketers go about evaluating the quality of a tool's results. [Bruce Clay]: Tools present data, not wisdom, so every search marketer has a responsibility to select tools that answer questions. Even with analytics tools, they are at best sample-based. It is not an exact counter (JavaScript issues) so we are sealing with degrees of significance anyhow. Where there is variation is when the meanings change fro

Our Twellow development team is cranking out the features lately. Just the other day, we announced the "Twellow Pulse" feature, which allows users to track what people are saying about categories of their choosing.read more

Facebook this, Twitter that . . . you've heard the talk. Social media is on everyone's minds these days. But a session at PubCon titled "Social Media: The Big Sexy Buzz" went a bit beyond the hype into the details of why social media's important and how you can use it well.read more

Today's search engine marketing news and opinion: Google AdWords Quality Score -- That's Old-School for SEO; Six Things You Might Be Doing Wrong (And How to Fix Them); Microsoft Strikes Toolbar Agreement with Sun; and more.

Google has teamed up with Past Perfect Productions, UCLA, and the Institute for Advanced Technology in the Humanities at the University of Virginia to bring Ancient Rome back to life with a new Google Earth layer.read more

The Tap In Systems consists of a team of engineers and software developers with many years of experience in network management, systems management, software and web application development. Its members have worked in large corporate environments as well as start up ventures. Tap In Systems was formed to provide IT management solutions that were previously only available from high cost enterprise software vendors. This is accomplished by leveraging the latest open-source technologies to build applications which use the latest web-enabled techniques. Our philosophy is to emphasize integration of existing and common tools rather than re-deploying new tools which have a disruptive effect on an IT orgnization.read more

Google is sometimes called "evil" by its critics. Often this has to do with advertising or privacy concerns, but critics might want to consider the notion that Google's efforts might potentially prevent the spread of plague and dare I even say the apocalypse. A bit of a stretch? Maybe, but watch this video from Google.org, and you will get a sense of where I'm going with this.read more

The U.S. Department of Defense (DoD) has launched a new video-sharing Web site called TroopTube that allows users to register as members of one of the branches of the military, family, civilian Defense Department employees or supporters.TroopTube is closely monitored with all video submissions screened by Pentagon employees before they are added to the site to filter out anything that could pose a risk to national security or that could be in violation of copyright.read more

If Google doesn't do something special, a mobile search deal between Microsoft and Verizon may be cemented in the near future. A new rumor has Microsoft offering Verizon a far more lucrative arrangement than what the Mountain View-based search giant originally suggested.read more

IBM has partnered with International Broadband Electric Communications (IBEC) on a $9.6 million agreement to have Big Blue install Broadband over Power Line (BPL) networks at electric cooperatives through out the eastern U.S.The concept of broadband over power lines has widely been thought of as a dead end idea but with IBM's backing it is now being resurrected.read more