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Marketing expert Amanda Watlington offers tips to online retailers in the face of what could be a tough Christmas season. (1) Don't borrow trouble -- retain confidence, (2) use analytics to determine profit potential and pursue that, (3) make careful projections for a shortened season, (4) stimulate demand prior to Cyber Monday, and (5) secure contact info from all customers for later marketing.

Email, news gathering and paying bills remain the most widely-used online activities among US adults. But downloading TV programs, watching videos and making web phone calls posted the biggest...

Cyber Monday is gaining steam as a favorite holiday shopping day. 26% of respondents plan to shop on the Monday after Thanksgiving, up from 20% in 2007, according to a Maritz Poll, Retailer Daily...

Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper's Facebook advertising campaign, which went live in the days following the...