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Friday, November 14, 2008 ( change date )
U.K. Government Favors Online Ad Industry Self-Regulation
The U.K. secretary of state for culture, media and sport, said yesterday he was in favor of the online ad industry self-regulation, specifically in relation to behavioral targeting.
ClickZ Friday, November 14, 2008Gannett Augments Digital Tech Arsenal with Social Media Buy
Gannett's acquisition of social media services firm Ripple6 is another indication of the newspaper publisher's aim to expand its digital businesses while enhancing its core operation.
ClickZ Friday, November 14, 2008Vespa Goes 1960s Mod with Its U.S. Web Site
Iconic motor scooter line promotes its brand as functional, fun, and fast.
ClickZ Friday, November 14, 2008Execs & Accounts: JHG, Sendio, Nobox
JHG is agency of record for Sendio; Nobox creates a Web site and campaign for Scion of Puerto Rico.
ClickZ Friday, November 14, 2008Virgin Media Gets Cold Feet over Phorm
UPDATE: British ISP Virgin Media is the latest firm to signal hesitation over enabling behavioral ad targeting.
ClickZ Friday, November 14, 2008Introducing the Microsoft Store: Online Bastion of MSFT Merch
Microsoft - one of the biggest and longest-standing hardware, software and online enterprises in the world - has finally launched an online Microsoft Store.
The Store was previously available to...
Marketingvox Friday, November 14, 2008Valleywag Enveloped into Gawker's Prominent Bosom
Tech rumor blog Valleywag is folding into Gawker.com, Gawker Media's flagship celebrity gossip site, according to founder Nick Denton.
In admirably pithy style, Valleywag writer Paul Boutin framed...
Marketingvox Friday, November 14, 2008Nearly 80% of Adults Purchase Online
More than three-quarters (78%) of adult online consumers in the US made some type of purchase over the web in the previous six months, and the top transaction categories are travel, credit-card...
Marketingvox Friday, November 14, 2008Google Site Search Indexes On-Demand
Publishers making changes to their site content have the option of manually updating the site index, thus making new content immediately accessible via Site Search, following an update from Google....
Marketingvox Friday, November 14, 2008Publishers Lose $150K Yearly from Off-Site Content Viewing
The size of the audience viewing a publisher's original content on other sites is 1.5 times larger than it is on the publisher's original destination site, and this alternate-site access costs the...
Marketingvox Friday, November 14, 20081 2

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