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Today's search engine marketing news and opinion: Use Online Public Relations for Link Marketing; The Good, the Bad and the Ugly: Click-Through and Conversion Rates; Google Site Search Offers On Demand Indexing; and more.

Today's search engine marketing news and opinion: Must We Unlock the Deep Web?; Assembling Your Landing Page Optimization Dream Team; Google Updates Search Results for iPhone; and more.

Today's search engine marketing news and opinion: Universal Search: The (War) Elephant in the Room; Build Your SEM Network -- Get LinkedIn; Google's Schmidt Will Not Be Obama's CTO; and more.

Today's search engine marketing news and opinion: Google AdWords Quality Score -- That's Old-School for SEO; Six Things You Might Be Doing Wrong (And How to Fix Them); Microsoft Strikes Toolbar Agreement with Sun; and more.

NewsFactor - Google is pushing its voice-recognition technology to Apple's iPhone first, before devices running its own Android mobile platform.

AFP - Google is reportedly weighing into the internet voice search arena with a free application that lets iPhone users surf online by speaking queries.

If you've decided to conduct a social media campaign (or are already in the middle of one), congratulations - you're more or less on the cutting edge. It's important not to either fall off or get sliced, though, and some tips to that end arrived from PubCon. read more

by Miriam Ellis Almost everyone with an interest in Local Search is trying to get a message through to the large minds at Google, in a variety of ways. The message concerns the real-life effects of inaccurate data in Google's One Box, 10-pack and Maps on the public. While a major percentage of internet users have grown to trust the Google brand and will take Google's local data at face value, few will understand that Google views its own local applications as a wiki, community project. Let me explain why this is seriously problematic. Mike Blumenthal tried to point out to Google the hazards of letting business information be edited by the public by hijacking Microsoft's unclaimed business listing. Danny Sullivan got a chuckle out of this and hijacked Yahoo's unclaimed business listing for good measure. This riotous behavior from some of our most respected pros in Search came upon the heels of reports of business owners losing as much as 30% of their income because their Google Lo

The Washington Attorney General's Office is less than happy with a Redmond-based SEO firm. The business and its owner, who have operated through sites including Visible.net, Captures.com, and WebMarketingSource.com, now face a lawsuit.read more

Well, we know it's important for businesses to be transparent online. This is one of the reasons often cited for running a corporate blog.read more