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You've launched an online campaign. Now how do you measure its success? Despite all the data that can be sliced, diced, scrutinized and parsed, the process of tracking what's working -- and what isn't -- doesn't have to be overly complicated. If you set a clear, reasonable objective and have a system in place to measure a campaign's success, the process doesn't need to be a daunting one.

How closely will competitors follow in this latest digital home pursuit?

Last month at BlogWorld Expo '08, I was interviewed by Abby Johnson of WebProNews.com on the importance of blog metrics. This was following my panel discussion on hiring professional...

Spending a couple million dollars doesn't guarantee commercial success.

All the major studios are on board. Is Apple's iTunes store in trouble?