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Have you heard of Motrin? The pain reliever? If you hadn't before this weekend, you probably have heard plenty about it now, especially on Twitter this weekend. The debacle is described best in the article Advertising Age, "How Twittering Critics Brought Down Motrin Mom Campaign," which explains how the Johnson & Johnson product offended mothers and fathers with an online and print ad for Motrin which claimed that some moms carry their babies around with baby body carriers as a "fashion statement" and summed it up with "Supposedly it's a real bonding experience, but what about me?" The outrage rocked the social media world. Twitter tweets on Motrin went berserk as people were outraged at this slam against parenthood and parent/child bonding. Within two days of mass online social outrage, the ad campaign was pulled and the Motrin's website featured an apology saying: With regard to the recent Motrin advertisement, we have heard you. On behalf of McNeil Consumer Healthcare and all of us

Here's a fairytale for the internet generation: this week a woman who was homeless and living in her car, and who detailed her experiences in a blog, won a book deal with publisher Harper Collins. As a result, Anya Peters is now housed, and the blog

Traction Software announced it is adding new Live Blog technology for the Traction Teampage 4.0. Live Blog is a new plug-in for TeamPage 4.0 that is now a standard feature for all TeamPage configurations. The new Live Blog interface works like Twitter or

Turn Your iPhone Into a Wii-Like PC Game Controller Social gaming Network?s iFun platform, which uses accelerometers to turn handhelds into Web-based PC game controllers, debuts today with iGolf for the iPhone and iPod Touch. TiVo Debuts TV-Powered

Blogging. What does that even mean? I read David Risley's post about his wife wanting to maintain an anonymity on a new blog she was doing, and his reaction is that it won't work. A lot of people have the instinct of clamming up. They don't want to share details of their lives. They want to remain super private. They want to hide. If that's you, fine! But don't try to be a big-time blogger. That's probably true if she planned on doing WifeOfDavidRisley.com, but what if it is a gadget blog with several writers? Do anyone care about Ryan Block? In fact, how many here even know who he is? The thing is, blogging as a concept is too wide to have rules like this. You can be totally anonymous and blog anyway, and get a crowd. It might be harder, since there'll be natural credibility issues and so on, but it is by all means possible. Think about those columnists in magazines who hide behind pseudonyms, or authors for that matter. I say it is more a matter of what kind of site you're publishin

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Various individuals are kind enough to send me their blogs. One of my favourites is a very thoughtful gentleman called Claude Ribbe, who comments mainly on events, persons, and personalities here in :France Some weeks ago, at a time when a dark-skinned

So of course I love this shirt, and contemplated buying it for Tenzin during the campaign. But I didn't. Because I don't want to politicize Tenzin's body any more than it is already. Because he didn't choose Obama himself. Because he is not a walking

Scheme uses E-Mail and Blogs to Encourage Recipients to Register Software with BBB Arlington, VA â?? October 23, 2008 â?? Better Business Bureau is alerting consumers and businesses about a phishing scheme that uses both e-mail messages and

Contact Information: Media Contact (for media only; please leave responses as comments on the blog instead of sending email): Jeffrey Levy, (202) 564-4355 / levy.jeffrey@epa.gov (11/17/08) Ever wanted to tell EPA what you thought on an environmental