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Tuesday, November 18, 2008 ( change date )
Economy Delays Home Buys for 27% of Homeowners
More than one-quarter (27%) of American homeowners say that the current economic environment is causing them to put their plans to buy a new or existing home on hold, according to (pdf) a new Ipsos...
Marketingvox.com Tuesday, November 18, 2008TVB Revises '09 Forecast to Reflect Larger Declines
The poor condition of the US economy has caused the Television Bureau of Advertising (TVB) to re-issue its 2009 forecast for the local broadcast television industry to reflect larger-than-expected...
Marketingvox.com Tuesday, November 18, 2008Consumers Open to SocNet Shopping
Nearly one-third (30%) of online consumers say special sales and exclusive products would make them consider shopping on social networks, and 27% say viewing comments about items for sale would...
Marketingvox.com Tuesday, November 18, 2008Consumer Confidence Holds Steady After October Plunge
Despite continuing gloomy economic conditions in the US, consumer confidence declined only slightly in November - slipping 2.3 points to 34.7, compared with 37.0 in October - on future expectations...
Marketingvox.com Tuesday, November 18, 2008How to Stretch Your Pay Per Click Advertising Budget with Dayparting
Paid Search expert Christine Churchill explains how to set up dayparting to show your PPC only during the times of highest conversion, a way to help improve your ROI. She covers how to determine the best dayparting periods for your organization and how to set it up in Google AdWords. Then she recommends tracking performance to verify whether dayparting is actually helping or not.
wilsonweb.com Tuesday, November 18, 2008The Future of Search with Mike Grehan (7:33)
Mike Grehan explains the three phases of search: (1) webpage content, (2) PageRank from links, and now (3) Social Search. He explains how social networks interact with social media to give signals to Google about what real people see as most important and relevant.
wilsonweb.com Tuesday, November 18, 2008CA Court Dismisses Ad Gambling Suit Against YHOO, GOOG
Judge Richard Kramer of the California Superior Court has dismissed a lawsuit against Google and Yahoo, which were charged with displaying gambling ads in search results.
The suit was filed in 2004...
Marketingvox.com Tuesday, November 18, 2008More Incisions Made at Gawker
Editors at Gawker, Gizmodo and Jezebel blogs are facing the axe.
Gawker editor Sheila McClear has been let go, as has an editorial assistant at Jezebel, while Gawker weekend editor Alex Carnevale's...
Marketingvox.com Tuesday, November 18, 2008Breakdown of Cyber Monday Shoppers, Search Habits
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December may command a greater share of online sales than they have in...
Marketingvox.com Tuesday, November 18, 2008Microsoft, Blockbuster to Serve Films via Mobile
Microsoft has partnered with brick-and-mortar movie rental firm Blockbuster to serve films on mobile devices.
"Eventually, we'll give customers instant access to any movie on any device with an...
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