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20% of top brand marketers keep sending additional emails to users, even after confirming requests from them to "unsubscribe" from an email marketing list, according to a research study from Return...

The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted,...

Two-thirds (61%) of mobile users would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, according to a survey commissioned by Transverse and...

Ad Networks and Analytics: Real Time Content has launched its Personalized Video solution, which enables advertisers and publishers to deliver tailor video to customers in real-time. The technology...

Ads are appearing across Google sites that have previously not supported advertising, prompting speculations about the company's seemingly immediate need to monetize search inventory. This week...

At Microsoft's annual shareholder meeting this week, CEO Steve Ballmer stated the company is "done with all acquisition discussions with Yahoo." He added, however, that Microsoft remains "very open"...