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Marketers often ignore a critical measurement -- customer attitudes and emotions -- when examining customer behavior. This critical measurement can hold the key to insights that can drive the best kind of marketing -- presenting the right message and offer to the right people at the right time.

Spending a couple million dollars doesn't guarantee commercial success.

How closely will competitors follow in this latest digital home pursuit?

All the major studios are on board. Is Apple's iTunes store in trouble?

Last month at BlogWorld Expo '08, I was interviewed by Abby Johnson of WebProNews.com on the importance of blog metrics. This was following my panel discussion on hiring professional...