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Reuters - internet search giant Google Inc is known for hosting the most extravagant holiday parties in Silicon Valley, often drawing crowds of over 10,000 and prompting some employees to post ads for party dates on classifieds Website Craigslist.

by Eric Brown There are all sorts of ways today to connect with, participate and enjoy a conversation with your customer. There have been numerous posts about starting and maintaining a company blog, which is an excellent tool. Another favorable venue is to create a Ning site. It is a very easy application and can create a pretty cool place to have conversation and engage your customers. It is sort of like having your own My Space site, and very easy to update and foster community with your brand. Ning is an online platform for users to create their own social websites and social networks. Launched in October 2005. Ning was co-founded by Marc Andreessen and Gina Bianchini. Ning is Andreessen's third startup (after Netscape and Opsware), and gets much of its notability from Andreessen's successes with those companies. Ning hopes to compete with large social sites like MySpace and Facebook, by appealing to users who want to create networks around specific interests or have limited t

Quite a storm of debate has erupted over a new service called InLinks - essentially a paid text link service that allegedly makes it hard for Google (and other search engines) to detect them. And mouths of internet marketers begin to salivate. read more

Bounce rates are a metric that may become more of a factor as SEOs struggle with the ever-changing world of SERPs, which some are predicting to be become much more personalized over the coming year. As discussed in an interview with Mike McDonald (video below), big name SEO Bruce Clay notes that going forward, SEOs are going to have to look at analytics, measure traffic, bounce rates, action, etc., and ask themselves questions like did I get the conversion I was after?read more

AFP - Google has "no concrete plan" to build a new European server farm in the north of Austria, despite buying land there, the US internet search engine giant said Saturday.

Today's search engine marketing news and opinion: Selling SEO During an Economic Downturn; Searching for Something to Watch; Yahoo Introduces Glue Pages to the U.S.; and more.

Today's search engine marketing news and opinion: President 2.0; Creating Simple, Yet Impressive Charts; Blog Content Influences Consumer Buying Behavior; and more.

Today's search engine marketing news and opinion: SEO Dreams are Made of This; The Future of Google's Search Personalization; Jerry Yang to Step Down as Yahoo CEO; and more.

Today's search engine marketing news and opinion: Offline and Online Conversions Tracking: Increase Your ROI; Looking for Holiday PPC Tips?; Google Adds Voice Search to iPhone Search App; and more.

Today's search engine marketing news and opinion: Use Online Public Relations for Link Marketing; The Good, the Bad and the Ugly: Click-Through and Conversion Rates; Google Site Search Offers On Demand Indexing; and more.