Mobile media revenues to rise

APRIL 22, 2008 St Strategy Analytics forecasts that worldwide spending (both consumer and advertiser) on mobile media services will reach $102 billion in 2012, up from $47 billion in 2007. Consumers will account for the vast majority of this spending in the near-term. Mobile media services include mobile Internet access, video and music. The number of consumers accessing this content will more than double from 406 million in 2007 to 870 million in 2012. 'The combination of falling mobile data pricing, an increasingly open approach from network operators towards partnering with popular consumer media brands, the lowering of barriers to off-portal service accessibility and improvements in device usability will lead to an improved environment for mobile content and service adoption,' said Nitesh Patel, senior analyst at Strategy Analytics. 'Consequently, over the next five years we project continued growth in consumer acceptance and spending across a range of media applications distributed over cellular networks, particularly Web access, video, music and mobile TV.' Get more articles like this one delivered free. Click here for the eMarketer Daily newsletter.

Published on Tuesday, April 22, 2008

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