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New book expands field data available on orangutans Great Ape Trust of Iowa scientist Dr. Serge Wich and three other internationally respected orangutan experts have edited a book set for release in the United States this month that, for the first time, compares data collected at every known orangutan research site and examines the information to discern differences and similarities among orangutan species, subspecies and populations. Biologynews.comNo longer a gray area: Our hair bleaches itself as we grow older Wash away your gray? Maybe. A team of European scientists have finally solved a mystery that has perplexed humans throughout the ages: why we turn gray. Despite the notion that gray hair is a sign of wisdom, these researchers show in a research report published online in The FASEB Journal (http://www.fasebj.org) that wisdom has nothing to do with it. Going gray is caused by a massive build up of hydrogen peroxide due to wear and tear of our hair follicles. The peroxide winds up blocking the normal synthesis of melanin, our hair's natural pigment. Biologynews.netThe honeymoon`s over: Consumers overestimate enjoyment of products That fancy iPod or car with a sunroof might seem appealing when you're about to buy it, but chances are the enjoyment will be short-lived. According to a new study in the Journal of Consumer Research, enjoyment of products decreases over time, but people are not often aware of this process. Eurekalert.orgAre women more generous? New study sheds light on donation behavior Why would women give more to the victims of Hurricane Katrina than to the victims of the Indian Ocean tsunami? A new study in the Journal of Consumer Research sheds light onto the way gender and moral identity affect donations. Eurekalert.orgDon`t touch that dial! Watching commercials leads to greater enjoyment of TV programs We all complain about commercials, and many people invest in technology to eliminate them. But a surprising new study in the Journal of Consumer Research shows that, contrary to popular belief, commercials improve television viewing in many cases. Eurekalert.orgLearning from our mistakes: Consumers won`t be deceived twice Sometimes a high price tag, a label, or an ingredient can lead us to believe that we're purchasing a high-quality item. But what happens if the attribute that attracted us to the product is false or meaningless? A new study in the Journal of Consumer Research examines consumer responses to 'biasing cues,' features that consumers assume are related to the quality of the item. Eurekalert.orgDon`t flatter yourself: Why survey research can be flawed We all do things to impress others -- exaggerate our accomplishments, downplay our faults, even fib on surveys. A new study in the Journal of Consumer Research sheds light on why we don't tell the strict truth about ourselves in surveys and what, if anything, can be done about it. Eurekalert.orgTips from the American Journal of Pathology (American Journal of Pathology) The following highlights summarize research articles that are published in the March issue of The American Journal of Pathology. Eurekalert.orgNew technique for cancer screening (American Journal of Pathology) Current research suggests that a new technique to determine tumor methylation status can be used in archived tissue samples. The related report by Balic et al, 'High quality assessment of DNA methylation in archival tissues from colorectal cancer patients using quantitative high-resolution melting analysis,' appears in the March 2009 issue of the Journal of Molecular Diagnostics. Eurekalert.orgFate and `face`: Cultural differences lead to different consumer approaches If an airline flight is delayed, Asian consumers might take it in stride. But those same passengers might be unhappy if the flight attendants are rude or inattentive. And Western consumers might react differently, according to a new study in the Journal of Consumer Research. Eurekalert.org1 2 |
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