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Targeted Advertising Coming To Cable TV
The New York Times reports that Cablevision systems is testing a new project in Brooklyn, the Bronx, and some areas of New Jersey to bring targeted advertising to television audiences. 'The technology requires no hardware or installation in a subscriber's home, so viewers may not realize they are seeing ads different from a neighbor's. But during the same show, a 50-something male may see an ad for, say, high-end speakers from Best Buy, while his neighbors with children may see one for a Best Buy video game.' The test deployment includes 500,000 households, and separates viewers by demographic data from Experian. 'Experian has data on individuals that it collects through public records, registries and other sources. It matches the name and address of the subscriber to what it knows about them, and assigns demographic characteristics to households. (The match is a blind one: advertisers do not know what name and address they are advertising to, Cablevision executives said.)' of
Slashdot

Reaching tech folks on their turf
With a popular product aimed at information technology managers, the software company Spiceworks also provides a concentrated audience for eager advertisers.
International Herald Tribune

National Semi CEO shifts from gadgets to megatrends
Founded in 1959, Santa Clara-based National Semiconductor is one the oldest and best-established technology companies in Silicon Valley. But it’s going through a big change under the leadership of its outspoken chairman and chief executive officer, Brian Halla.
Mercury News

Advertising: Reaching Tech Folks on Their Turf
With a popular product aimed at information technology managers, the software company Spiceworks also provides a concentrated audience for eager advertisers.
The New York Times

Cisco to help cities go green
Cisco on Friday announced it had signed a memorandum of understanding with Metropolis, an organization of 106 large cities mostly outside the United States, to collaborate on a project to help leaders use technology to be more efficient and less polluting.
Mercury News

Live coverage boosts access to federal courtrooms
Order in the court, please, including you tweeter. In a victory for news technology in federal courts, a judge is allowing a ...
USATODAY

Analyst: PC Average Selling Price Collapse Permanent & Structural
The rush to the bottom for most PC vendors has led to a collapse in their average selling price (ASP) that is both permanent and structural, according to Ezra Gottheil of Technology Business Research. In a research note to clients obtained by The Mac Observer, Mr. Gottheil said that the 4th quarter saw a major collapse in ASPs, and that this collapse is, for all intents and purposes, permanent.
Macobserver.com

The Weekly Windows Freebie - ClearType Tuner
ClearType is a technology developed by microsoft to improve the readability of text on LCDs (Liquid Crystal Displays), like those on laptops, Pocket PCs and flat panel monitors. This little...
About

Intel Chairman: Educational Technology Projects `Changing the Shape of Serbia`s Future`
Intel World Ahead Program Works to Enhance computer Literacy in Serbia - - BELGRADE, Serbia - Intel Corporation Chairman Craig Barrett said his company will strengthen its efforts with the Serbian gove...
Wugnet

Concurrent Chases Embedded Market
Concurrent, the folks with the real-time Linux technologies, is targeting its new RedHawk Embedded Linux, a complete software development environment, at embedded applications in a wide-range of industries, including aerospace and defense, automotive, industrial automation, manufacturing and telecommunications. The company says it's trying to reach the fastest-growing segment in the embedded OS market - Linux-based operating systems and tools.read more
linux.sys-con.com

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